HomeBlogProject ManagementWhen can a sponsor double up as the Project Manager?

When can a sponsor double up as the Project Manager?

Published
19th Feb, 2024
Views
view count loader
Read it in
3 Mins
In this article
    When can a sponsor double up as the Project Manager?

    In some industries like advertising, there is no difference between the sponsor and the project manager, as the sponsor is inevitably the same person who is managing the project. Normally, this may tend to complicate matters- as he is responsible for financing the project , controlling it and authorizing all changes required. He is also the one who decides the scope. When the same person holds the purse strings as well as decides the scope of the project, this may lead to cutting corners on quality.

     How, then, does this work in the advertising industry?

    When analysing the projects carried out in advertising agencies, it was found that most of the processes specially related to risk management were not applied at all- this was because all their projects are short term and risk is minimal in their industry. They tend to lay more emphasis on defining the scope, as this exercise is all important for the success of their endeavours. At least 70-80% of their project time is dedicated to the planning phase.

    Most other industries, however, do need a designated sponsor who works independently from the project manager. To solve this, we need to assign two different persons for these two tasks, so that we can avoid conflict of interests.

    Top Cities where KnowledgeHut Conduct Project Management Certification Training Course Online

    Project Management Courses in LondonProject Management Courses in Singapore
    Project Management Courses in MelbourneProject Management Courses in Toronto
    Project Management Courses in SydneyProject Management Courses in Perth
    Project Management Courses in BangaloreProject Management Courses in Dubai
    Project Management Courses in MumbaiProject Management Courses in Brisbane

    Elevate your career with our PRINCE2 practitioner certificate in project management and become a project management expert. Unlock success with our training.

    Profile

    Kevin D.Davis

    Blog Author

    Kevin D. Davis is a seasoned and results-driven Program/Project Management Professional with a Master's Certificate in Advanced Project Management. With expertise in leading multi-million dollar projects, strategic planning, and sales operations, Kevin excels in maximizing solutions and building business cases. He possesses a deep understanding of methodologies such as PMBOK, Lean Six Sigma, and TQM to achieve business/technology alignment. With over 100 instructional training sessions and extensive experience as a PMP Exam Prep Instructor at KnowledgeHut, Kevin has a proven track record in project management training and consulting. His expertise has helped in driving successful project outcomes and fostering organizational growth.

    Share This Article
    Ready to Master the Skills that Drive Your Career?

    Avail your free 1:1 mentorship session.

    Select
    Your Message (Optional)

    Upcoming Project Management Batches & Dates

    NameDateFeeKnow more
    Course advisor icon
    Offer
    Whatsapp/Chat icon