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Cybersecurity for Startups: [A Complete Guide]

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05th Sep, 2023
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    Cybersecurity for Startups: [A Complete Guide]

    Startups are the most profound way to start a business with any innovative ideas. The founders are always feeling outrageous and think creatively about solutions for any adversity they find. Before COVID-19 the work culture of startups was like starting a new company with some odd Laptops or taking some hardware from our homes. Post-COVID-19 is a new way of working found in Work from Home or Shared Workspaces. In such conditions Cyber-attack for a startup takes place, and Cyber Security for startups was always at the back seat while developing solutions or giving services by new ventures.  

    Why is Cybersecurity Important for a Startup?

    Nowadays, eventually, daily Cyber-attacks take place on all types of businesses; however, startups are more vulnerable. According to Accenture's Cost of Cybercrime Study, 43% of cyber-attacks target Small and Medium Businesses, aka Startups, yet only 14% are equipped to protect against them. Such attacks can be controlled with the help of Inside protection which you can learn from best Cyber Security Certifications. 

    Why Would Hackers be After a Startup?

    Startups are soft targets for hackers, why? They have not made any big numbers in business. What motivates hackers to target? Basically, two reasons 

    • Data of Startups 

    Suppose a startup is growing with a good vision and has a sizable number of clients, so naturally, having a sizeable database of clients. So many times, it is misinterpreted that hackers are behind money or cash. Obviously, data is targeted with personal information like personal credentials, email, and credit card credentials. They can such data easily without much effort. 

    • Shortage of IT or Cyber Security Resources

    Startups are not able to fight against cyberattacks because the team is small, resources are limited, and time is also minimal. Big companies or organizations can hire cybersecurity teams or leaders to defend the infrastructure with proper cybersecurity tools. Startups are concerned about surviving and recovering from such attacks to keep businesses alive.  

    Different Types of Cyber Threats You May Face as a Startup Founder

    1. Ransomware

    Ransomware attacks are becoming common security risks to crucial data and systems. Ransomware is a malicious malware that infects your network and encrypts your data, systems, or devices. Hackers demand a ransom to decrypt your data and obtain access to compromised systems. This attack appears after Covid 19, and startups with customer data are vulnerable.

    2. Supply Chain Attacks

    The supply chain poses a major threat to application security. Attackers obtain access to your online application using your cloud or a SaaS vendor. In today's work culture of work-from-home and infrastructure cloud integrations, attackers target and exploit soft targets or vulnerabilities that are left undiscovered in the chain.

    3. Cloud-Based Attacks

    With the massive rise in cloud deployments, businesses are also encountering an increase in cloud-based attacks such as: 

    • Trojan Horse Virus: Trojans are malicious programs that pretend to do one activity but execute another. Trojans might be classified as attachments, downloads, or fraudulent videos/programs. 
    • Spyware: Spyware is like a Trojan horse and installs on your computer or network. It monitors a normal user's activities and sends this information to third-party attackers / hackers. 
    • SQL Injections: Hackers identify and exploit SQL Injection vulnerabilities in web applications or websites by inserting malicious code or unprotected inputs. Once in, attackers can find a way around security mechanisms such as password verification, authentication, and authorization, among others. They can quickly get access to the database of the web application and important data information.
    • Distributed Denial-of-Service: This form of cyber-attack involves flooding the application, network, or server with unauthorized traffic to slow down or render unavailable the target web applications or websites to authorized users. 
    • Cross-Site Scripting (XSS): XSS is a web security vulnerability that allows an attacker to compromise user interactions with a susceptible application. It allows an attacker to evade the same original policy, which is designed to keep different websites distinct. Cross-site scripting vulnerabilities often allow an attacker to impersonate a target user, do whatever activities the user can complete, and access any of the user's data. 
    • Cross Site Request Forgery (CSRF / XSRF): This is an exploit that pushes an end-user to do undesirable activities on a web application in which he or she is currently authenticated. An attacker can fool and abuse web application users by using social engineering (such as providing a link through email/chat). 
    • Botnet: A botnet is a network of malware-infected computers and networked devices (loT, smart devices, and so on) that collaborate under the command of a single malicious actor or attack group. A zombie army is another term for such a network, and each infected device is referred to as a bot/zombie. From a few thousand to over a million hacked devices, the number of bots in a botnet will vary amongst zombie networks.

    4. API Threats

    In the dynamic commerce era, with the rapid rise of single-page, Jamstack apps, and modular application design, APls have become critical to application connectivity/performance. Because APls have easier access to data, they are a primary target for attackers. Numerous vulnerabilities exist that the attackers use to steal the data, ranging from shoddy coding to unprotected APls. The most prevalent attack method leading to data breaches for business online applications, according to Gartner, will be API misuse by 2023. 

    5. Phishing Attacks

    Phishing attacks mislead unwary users into visiting malicious websites, clicking malicious links, or downloading files that compromise their computers. When a user falls for the trap, the hacker has access to the targeted data and can also build backdoors to steal things or engage in other illegal acts in the future without being noticed. 

    Steps to Implement Cybersecurity Measures for Startups

    Startups are the business generation from idea to reality and even needs to establish strong and healthy cybersecurity as well. Give some time to understand trends and threats of cybersecurity unlike you give time to develop your own business. Here are cyber security tips for startups, as under: 

    Step 1: Get the latest Cybersecurity Software

    Hackers are using new methods to hack into computers and infect them with malware or steal data. Startups should utilize the most advanced and up-to-date cybersecurity tools. To save money, some business owners would get free versions. 

    Free antivirus, anti-spam, and firewall software solutions are adequate as an initial layer of protection, but if you are serious about doing business, upgrade to the commercial version before collecting any data from consumers. However, simply installing the software will not eradicate all security problems. You must keep your applications up to date. 

    There is a lot of trustworthy security software suggested by professionals that have a large network that allows them to identify the latest malware assaults and generate bug fixes and security updates for its customers straight immediately. So, the next time you receive an update message, do not disregard it. Install the most recent updates to protect your network and devices. 

    Step 2: Use a Robust Internet Security Suite and Firewall

    In addition to making sure your networks and devices are secure, ensure you have reliable internet security safety. A firewall and internet security are typically included in antivirus software. 

    By using a tool like this, you may avoid unintentionally installing harmful software and more effectively recognize and fight against attacks like MITM (Man in the Middle), phishing, Trojan virus, and similar ones. 

    Step 3: Install SSL (Secure Sockets Layer) Certificate

    Installing an SSL, or Secure Sockets Layer, is a common security protocol. Sensitive data and data exchanged between the server and browser are protected, and it maintains your internet connection secure. Cybercriminals are prevented from eavesdropping on your system and accessing or altering your data, thanks to this. When clients provide you with their personal information, including their financial information, the encryption protects both you and them. 

    Customers are more likely to trust you and your website since they know that all their conversations with you are encrypted, and they may even conduct financial transactions with confidence. 

    Increased online traffic spurs purchases, which in turn increases trust. Online shoppers report that 85% of them avoid making purchases from websites without SSL certificates. Standard HTTP queries may be encrypted for a more secure shopping experience on websites whose URLs begin with HTTPS. 

    Step 4: Set Up a Secured Cloud Storage

    Startup's security is further increased by using cloud-based backup and storage options. As with physical networks and devices, they must, however, restrict access to your cloud storage. The first step in securing cloud storage is to create a local backup of your data, select a reliable cloud provider, and avoid keeping critical data there. 

    The financial information of clients is sensitive information. Store a file on company's server rather than the cloud if it is for archiving, which means won't need it frequently. 

    For files that need to be accessed frequently or for usage in team projects, utilize cloud storage. Remove a file from the cloud and place it on your physical servers once it is not needed as frequently. 

    However, if a company wishes to use some cloud service providers for archiving, they offer a higher level of security. Checking the security features that will be enabled once and subscribing to this premium service is so essential. 

    Step 5: Create a Culture of Cybersecurity in Your Team

    Increasing the cybersecurity knowledge of your workforce is only one aspect of education. Creating a security policy culture within a team is important. To avoid any points of weakness, everyone needs to agree with regards to security procedures. 

    Some data breaches over the years were the result of a team member accidentally disclosing critical information or an unaware employee clicking on a phishing email. These must all be avoided. Given that startups are in a developing phase of brand name and reputation, they need to have strong protection where it counts. 

    Step 6: Use Strong, Complicated Passwords

    Startups team needs individual network accounts for each team member. It is essential to be able to monitor each user's unique network activities. When there is individual responsibility, mistakes and violations are easy to track. 

    Additionally, each team member needs a password that is special, difficult to guess, and complex. It may even decide to assign the passwords by hand as a rule and additional measure of security. It should forward that responsibility to IT staff if they already have one. By entering the network passwords on your own device or those of the IT staff, the other team members won't be aware of them. Whether done intentionally or not, it discourages password sharing. 

    Make sure staff do not have access to download or install software on their own. Network security is increased even more when access is restricted. 

    Startup Companies should also demand this from clients. Request difficult passwords from them and two-step verification if they need to subscribe or sign up for anything on website for their own security. 

    Step 7: Require your online vendors to prioritize security

    Make sure to impose the same security requirements on third parties as startups do on their team or organization if they allow them to sell products on their website. 

    Check and verify the company's legality as well as the online seller's capacity for cybersecurity measures, mitigation, maintenance, and the resources they utilize before formally forming third-party partnerships. 

    When vetting vendors, be sure to include the IT team as well. Even before the company enters the collaboration, he or she can assist in studying the vendor's proposal to see if there are any security concerns or problems. 

    As a result of the unintentional acceptance of dishonest vendors into the organization, they avoid potentially harming company's internet reputation in the future. To provide better consumer protection, it is a promising idea to involve our IT staff when making decisions this important. To learn more about cyber security, visit Ethical Hacking Certification.

    Best Practices to Secure your Startup

    Putting an end to hackers' activities is the best method to survive a hack. Before problems with malware and ransomware get out of hand, take proactive and stop any harm. Make sure your crew is all on board with the security measures in place for your business. For your company's security, follow these recommendations: 

    1. Social Media Accounts Monitoring

    It's all too simple to become involved in social media and fill out Facebook accounts that are visible to the world with the names of your children, pets, and other personal information. Do not post any personal information on social media that could be used by hackers to crack passwords. 

    The next step is to keep an eye out for strange activities and posts on your social media accounts. Don't believe you must have unintentionally reshared a message that promoted a product. Change your password just in case, and remove the message right away. Never use the same password for different social media accounts, as this compromises the security of your business. The differences and complexity should vary between each.  

    2. A written security policy must be in place

    Knowing how your startup will respond in the event of a security breach or hacking incident is insufficient. Keeping this information in your brain or mentioning it informally at a meeting with your coworkers are not appropriate. 

    Startup requires a documented security policy that is easily accessible to all employees, addressing all potential hacking scenarios and how to respond. Review the information occasionally and review security protocols. Use the security policy as a checklist to make sure requirements are being satisfied in the event of a cyberattack. 

    3. Understand And be aware of Hacking Trends

    It's possible that tomorrow's most well-known malware and ransomware attacks may vanish and be replaced by something much more damaging and nastier. Before you become aware of new and growing hazards, don't wait for your startup to get hacked. 

    Read cybersecurity blogs frequently to stay up to date on any new and continuing dangers. Even if you believe that a problem like IoT hacking won't affect your business, this is still significant. In fact, hacking causes repercussions throughout the globe and can be imitated and evolved to invade new sectors. 

    4. Update your systems

    Hacking is a major concern for startups using outdated systems and technology. The infamous Wendy's hack, which destroyed 1,000 franchisees and exposed the credit card information of thousands of consumers, was the result of outdated technology and POS systems. Customers count on you to protect their financial information and data, and you can't do that without modernized hardware and software. To strengthen the security culture in your startup, schedule a day to check that all employees have updated their own systems and software on a regular basis. 

    5. Limiting Access to Data

    Startups operating under lean principles with few staff are vulnerable to data that isn't organized. They also lack cybersecurity skills. Examine who is accessing data and why, and unless essential, limit access to sensitive information for both employees and third parties. Really, unless it's necessary for their job, there is no reason to provide everyone on your team with access to data. 

    6. Data Encryption and backup

    Store all your data in a secure location, backup, and use encryption. By using these methods, ransomware can be stopped before it has a chance to do too much harm. Startups have the choice to delete their devices and start over with new ones if a hacker is holding your data hostage. You can then restore your data. 

    Data encryption also makes it more difficult for hackers to access any data that has been taken. It might be the only chance your clients and staff must stay secure in the case of a hack or attack. 

    7. Be prepared for Failure

    When it comes to cybercrimes and malware, nothing is secure. Even the most secure companies occasionally experience hacks, and those who survive with their reputations and client bases intact have a plan of action. To avoid failure, your startup must be continually vigilant about security, keep up with hacking trends, and test and review security procedures and best practices frequently. This is what it means to be prepared for failure. 

    8. Consult with Cybersecurity Experts

    Spending time and resources on security might restrict the pace that startups need to succeed. Agility and speed are essential for a startup's success. Outsource your cybersecurity work to reputable organizations or cybersecurity startups that can help you detect dangers and guard against them rather than attempting to create all the necessary skill sets internally. 

    Cyber Security Challenges Facing Startups

    To trick startup owners into clicking a link or downloading a file, hackers will send emails that appear to be from a reliable company, or phishing attacks, which are among the most frequent sorts of attacks. These URLs and attachments might infect the computer with malware and or provide access to the system to the attacker. 

    Phishing attacks are frequently targeted, which means they are specially made to appear as though they are from a business or service you use. Even the branding or logo may be the same. It's crucial to be cautious when checking your email because it may be hard to identify as a result. 

    Denial of Service (DoS) attacks are another typical sort of attack in which hackers bombard a website or server with traffic to block it from being accessed by authorized users. It could be done for a variety of reasons, including political purposes or just to disturb the business's operations.

    Benefits of Having Cyber Security Measures for Startups

    Cybersecurity importance in business is vital for startups, and it has its own benefits as follows : 

    1. Strong cybersecurity is beneficial

    When it's not a product that the startup is selling directly to customers, how can cybersecurity "add benefits"? Even if the importance of cyber security for startups is difficult to calculate in terms of money, it does give the company a solid foundation from which to organize, handle, and secure client data without threatening its reputation for safety and reliability. 

    2. The importance of Reputation

    Startups are lost in a haze of chaotic competition. When it comes to organic development, the tried-and-true method of word-of-mouth advertising still rules. Even though social media is becoming more popular, successful online marketing still requires a particular voice and marketing approach. Despite what the public perception is, not all startups develop through social media. Imagine, then, that a business has a history of having recurrent and ongoing issues with its online tools and platforms or that at least one of its clients has fallen prey to improper data handling. A startup will never profit from a bad reputation spreading like wildfire. Building strong foundations for a startup requires a focus on cyber security. 

    3. Strong Terms of Service and Privacy Policies always play a Vital Role

    This frequently overlooked document outlining the terms of service and privacy policy of the company prevented many companies from losing not just the faith of their customers but also actual money. 

    Customer satisfaction is important, yet many organizations are unprepared when customers take advantage of technological weaknesses to damage their reputation and profit from it. A clear agreement between a firm and its consumers is built on the strength of the terms of service and privacy policy. 

    With the knowledge that these terms will safeguard the interests of the company and its clients, startups that devote time and thought into developing this blueprint gain a lot from leaving it on its own in the future. An IT solutions and cybersecurity firm may assist in developing such terms. Check out KnowledgeHut’s best Cyber Security certifications to upskill yourself in your career.

    Looking to boost your career? Get certified with the ITIL V4 Foundation Certificate. Enhance your skills and open doors to new opportunities. Enroll now!

    Conclusion

    When it comes to hackers, there is some good news. Your startup should have a proactive attitude toward cybersecurity since it faces a continuous risk of hacking. Since it's best to hope for the best but be ready for the worst when it comes to hacking. Without the constant threat of hacking, you still need to expand and manage your business. Though they never show injustice, hackers would favor small and medium-sized businesses or startups. 

    Frequently Asked Questions (FAQs)

    1Do small businesses need cybersecurity?

    Cyberattacks are more likely to target small businesses. The issue is caused by a lack of resources and competence for small businesses. Most of the time, small and medium-sized enterprises lack specialized cybersecurity expertise to maintain the security of their systems. 

    2What companies need cyber security?

    Cybersecurity is more important than ever at this time when cyber threats are at an all-time high. Businesses in every sector of the economy must take protection against cybercrime. These sectors are the target of cyberattacks, with potentially billion-dollar losses. 

    1. Finance 
    2. E-commerce 
    3. Government 
    4. Healthcare 
    5. Manufacturing 
    3Which firewall is best for small businesses?

    While certain software-only firewall options, such as Norton, McAfee, and Zscaler, are effective for small organizations, we believe that a hardware firewall, such as a Cisco ASA, SonicWall, or Palo Alto Networks system, would be more advantageous for most business customers.

    4What are the types of Cyber security?

    Different types of Cybersecurity can be classified into: 

    1. Key Infrastructure Security 
    2. Network security 
    3. Application security 
    4. Cloud Security 
    5. Internet of Things (IoT) security 
    5How do I secure my small business network?

    These are essential steps that startups should follow to secure their infrastructure.  

    • Get the latest Cybersecurity Software  
    • Use an Internet Security Suite and Firewall  
    • Install SSL Certificate  
    • Set Up a Secured Cloud Storage  
    • Create a Culture of Cybersecurity in Your Team  
    • Use Strong, Complicated Passwords  
    Profile

    Mahesh Narayan Suryawanshi

    Trainer & Consultant

    He has diversified experience in the cybersecurity field more than 6 years and total IT work experience more than 20+ years. He is a Financial Enthusiast and Security Evangelist. He is passionate in Career Mentoring, Writing and Blogging. can reach at https://www.linkedin.com/in/maheshnarayansuryawanshi.

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