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Business Analysis: Process and Techniques

Updated on 15 June, 2023

10.07K+ views
9 min read

In this competitive market, every business has to leverage its database. Therefore, it is significant to read the data patterns to understand consumer behavior, product success, and more and use this information to make the right decisions. Data analysis is so effective in scaling and keeping up with the fast-paced market that companies hire business analysts for this task. These experts do thorough business analysis to identify the areas of improvement and make data-driven decisions to bring about change. You can earn professional success as a business analyst with CCBA training certification and boost your learning and clear the exam successfully.

What is Meant by Business Analysis?

As the term suggests, analyzing the business needs and taking significant decisions to bring positive changes in business analysis. It helps businesses make meaningful decisions to increase efficiency and reduce the overall cost based on the data patterns they see. There are countless options for a business analysis certification that trains professionals. Through these certifications, they learn to identify the flaws in every department and apt solutions to them. Hence, it is fruitful to join a certification program if you also wish to start a career in this domain.

Business Analyst Job Description

A business analyst typically checks the areas in a business that require improvement. They use data-driven information to make these changes and support exponential growth. These experts are well-versed in business analysis tools that ensure efficient data mining and effective decision-making. The job roles of a business analyst are (but are not restricted to):

  • Identifying the functional and technical needs of every department in your company.
  • Database management using SQL and other business analysis techniques.
  • Sorting the database storage in the form of charts, tables, and other visualization elements.
  • Designing an effective financial model keeping in mind the company’s budget constraints.
  • Creating a business analysis plan to decide the flow of operations.
  • Understanding the business goals and creating a plan of action to achieve those goals.
  • Performing business analysis in new product development to help launch successful and in-demand products only.

Basically, these are the professionals who use business analysis tools and techniques to make data-driven decisions. Business Management for beginners will help you become a skilled business analyst and drive organizational growth.

Types of Business Analysis

Different types of business analysis are involved in measuring growth, checking performance, or making growth-related decisions. In some cases, the analysts use historical data to calculate the performance, while in others, they rely on predictive analysis to create a plan of action. So let us dig deeper into it and discuss the business analysis types.

Descriptive Analysis

This analysis type is all about digging into the historical data to learn about the data patterns and uncover the trends. The information derived in this analysis forms the fundamental grounds for a plan of action. The pillars of the descriptive analysis are data mining and aggregation, and the results get displayed in charts or tabular manner. 

Diagnostic Analysis

This analysis type helps find the reason behind a particular data trend. For example, why a product did not work or whether the offers or discounts could fetch the expected sales. It helps the analysts identify the root cause for a specific pattern and make guided decisions in the future.

Prescriptive Analysis

Making decisions based on gut feelings is an age-old strategy. You will find multiple business analysis methods these days that help you make calculative decisions. In addition, you can use algorithms that help strengthen your decision with facts and save you from failure.

Predictive Analysis

When you combine historical data with statistical modeling, you are actually doing predictive analysis. As a result, it is an excellent analysis type in every department across every business domain, whether banking, IT, healthcare, or finance.

Business Analysis Career Opportunities

As business analysis is a significant part of company growth, there is a huge demand for business analysts. As per a report by the Bureau of Labour Statistics, the demand for business analysts in different domains is projected to increase exponentially by 2023.

Companies look for professionals who thoroughly understand the business analysis fundamentals and can contribute to business growth. As every business domain requires these professionals, your job roles or responsibilities depend on the business analysis project. Some of the promising career opportunities in this field are listed below.

Financial Manager

A financial manager is responsible for the financial health of an organization. They develop the financial reports, direct all investment-related activities and plan long-term financial goals. The financial manager oversees all kinds of finance operations in a company.

Financial Analyst

A financial analyst is responsible for the implementation of the budget strategies of a company. They also check how well the previous plans have worked and whether the results are satisfactory. These experts use different business analysis software for this task.

Private Wealth Management

These are financial planning and advisory services for individual investors. As there is an inclination in individuals towards investments, the demand for private wealth management firms has increased. You can explore your professional career as a freelance wealth manager if you have relevant business analysis qualifications. 

Chief Analytics Officer (CAO)

It is an executive position, and the experts working in this domain head all the data analytics operations in a company. Any professional working as a CAO is an executive member of the C-suite, and they pull an attractive salary package. They supervise and monitor the data analysis processes and develop new strategies based on data trends.

Chief Financial Officer (CFO)

A CFO is an executive-level position in a company. The person working as a Chief Financial Officer is responsible for managing all the financial activities of a company. He keeps track of the cash flow, analyses the financial strengths and weaknesses, and ensures the company never faces a crunch.

How to Master Business Analysis Skills?

The dependency on the database is increasing exponentially. That is the reason the demand for business analysts has increased. Hence, it would be fruitful to plan a career in this domain and enjoy monetary perks and job security. You should be well-versed in the business analysis process flow and learn at least the top 10 business analysis tools. Some of the things you should be doing are listed below:

Pursue a Degree in a Similar Field

The first and foremost thing you need to do is pursue a degree in a similar field. It will strengthen your business analysis foundation and prepare you to offer excellence in your job. Explore the degree courses to become a business analyst and choose the one that best suits you.

Decide your Goal

Decide what you want to achieve as a business analyst to design a fruitful professional career. Once you have clarity, you will be able to set short-term and long-term career goals and move in the direction of achieving them.

Develop Business Analysis Skills

Skill development is the fundamental requirement of a fruitful career. You must be proficient in academics, and your traits should be supportive enough to build a successful career in this domain. Some of the skills are listed below.

Problem-Solving

Issues can arise in sorting data, extracting meaningful information from huge chunks, or storing it. A proficient business analyst is one who has the ability to identify flaws on time and find a proper solution for them. They do not stretch the issues to a level where the processes get delayed. Instead, they find solutions and keep the turnaround time in check.

Business Analytics

If you truly understand business analysis meaning, you know how crucial analytics are in this domain. So, before starting a career in this domain, ensure learning the tools and techniques that improve your business analytic skills. Then, enroll in a certification course and keep working on your skills to get the best work opportunity.

Stakeholder Analysis

A stakeholder is a professional who would impact or get impacted by your project. So, stakeholder analysis is about gathering all the information about that person. Furthermore, it is about identifying the stakeholder needs and expectations and meeting them through your efforts.

Communication Skills

A business analyst works closely with all the members of the teams working on the same project. Moreover, they have direct communication with the stakeholders. Hence, these professionals should have efficient communication skills. It will help them better connect with others to bring fruitful results.

Technical Skills

As this field requires database and SQL operations, the professionals working in this field should have efficient technical skills. They should be aware of coding fundamentals and well-versed in SQL queries and other database operations. Though there are tools for the same, understanding the technicalities is fruitful. 

Get Business Analyst Certificate

The most significant thing to do to design a fruitful career as a business analyst is to enroll in certification programs. These programs train you with the help of use cases in business analysis and make you proficient in this field. Some of the certifications you can do are:

Agile Business Analysis

This certification program is all about understanding all the details of Agile. What is it, why is it important, and what roles do different agile team members play? This course will also teach you new skills and their implementation in your work.

CBAP

The certified Business Analyst Professional course teaches business strategy analysis to the candidates. The professionals enrolled in it also get trained in requirement analysis, design definition, and managing the requirement cycle.

ECBA

Entry Certification in Business Analysis is the first step to starting a career in this domain. It trains the candidates in the fundamentals of this field and is highly valuable for individuals who want to start their own business. This certification covers everything from designing business analysis plan templates to generating analytical reports. 

CCBA

CCBA stands for certification of capability in business analysis. The course trains the candidates to become an asset in the business analyst community. One of the fruitful [ZN1] certification courses in this domain is KnowledgeHut CCBA Training which is helpful in upgrading the skill level of a professional. This certification course will also help you build a fluid understanding of the BABOK v3.0 guide.

PMI-PBA 

This certification program helps you develop the analytical, technical, and interpersonal skills required in business analysis. By the end of this course, you will be ready to join the competitive world and grab the best work opportunities. 

Business Case Writing

One has to learn to write the best business cases to get the projects approved. A business case explains the problem, identifies the aspects to address, and lets you make project-related decisions. So, to become a successful business analyst, you must learn to write efficient business cases. 

Practical Real-time Experience

There is no substitute for real-time experience in any domain. Hence, focus on working on live projects and gaining real-time domain knowledge. With time, you gain familiarity with business analysis concepts and grow exponentially. After a few years, you can expect to grab secure job positions and the highest possible salary packages. As per a report by Upgrade, the growth in salary with experience is exponential.

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Conclusion

Business analysis is a promising domain with a promising future. As the demand for business analysts is expected to grow, you can find secure jobs with high monetary perks. You must only prepare yourself for the market by developing the right professional and interpersonal skills. Enroll in a relevant certification program and keep working on live projects to gain experience and open doors for better opportunities. Once you can prove your worth to the employer, rest assured that your professional journey will be smooth and fruitful.

Frequently Asked Questions (FAQs)

1. What does a business analyst do?

A business analyst changes a business based on business insights and data trends. Their role is to identify flaws or issues in different departments and work on them to ensure company growth.

2. What are the examples of business analysis?

The most common business analysis example is gap analysis. It is about identifying the inefficiencies in the business procedures and evaluating which areas need improvement.

3. What skills do I need as a business analyst?

As a business analyst, you should be good at communication and come from a relevant educational background. Furthermore, be efficient at using tools and techniques for excellent business analysis.