upGrad Blogs

Paid marketing apps, including Google Ads, is used as an essential tool for marketing. Online advertisements act as a necessary strategy for digital marketing for any organization. Pay per Click or PPC is a model for online advertising where revenue is earned by qualifying through sponsored click advertisements. This PPC/CPC drives traffic to websites in which an advertiser pays when the

12 Mar 2025 | 5 min read

Digital marketing focuses on leveraging online media tactics like social media marketing, search marketing, and email marketing to build brand awareness and expand the customer base.  An MBA in Digital Marketing equips professionals with the skills to use these strategies effectively. Digital marketing channels your customers through social media platforms like Facebook, Instagram,

12 Mar 2025 | 9 min read

Introduction To Marketing Management Marketing management is a branch that entails various concepts of marketing strategies improvised as per the consumer’s needs. They are planned to widen business objectives. It helps create brand awareness, boost profiles, and look forward to different untapped markets.  Marketing management helps understand customers an

12 Mar 2025 | 7 min read

Introduction Email marketing remains one of the most effective digital marketing strategies for generating leads and driving sales. Knowing how to do email marketing the right way can help businesses nurture leads, build strong customer relationships, and convert prospects into loyal buyers. In this complete tutorial, we’ll guide you through the essentials of email mar

12 Mar 2025 | 9 min read

This is a Guest Blog by Anne Felicitas, from AdvertiseMint, a Facebook marketing agency. This is the fourth and final of a four-part series.  Facebook marketing can be confusing. Believe, me. I’ve been there. I didn’t know a thing about creating ads. I didn’t even know how to navigate through Ads Manager and Power Edito

12 Mar 2025 | 9 min read

As of 2025, the demand for certified PMPs in India has surged, reflecting expertise in People (42%), Process (50%), and Business Environment (8%). Certified PMPs in India enjoy a median salary boost of up to 33% compared to their non-certified counterparts. This tren

12 Mar 2025 | 34 min read

When you try to build a brand that genuinely reflects your personality, the first thing you should aim for is authenticity. It differentiates you from your competitors, and it allows your clients to reach you at a more personal level. Deciding how to launch your brand in 2025 may feel challenging. In fact, for small businesses and individuals, branding can often see

12 Mar 2025 | 10 min read

Data Science runs on data, but handling massive structured datasets isn’t always straightforward. Whether it’s cleaning messy records, filtering key data, or running large-scale analytics, efficient data manipulation is essential. This is where SQL for Data Science plays a pivotal role.

12 Mar 2025 | 21 min read

Content marketing strategy is the management of written, visual, and downloadable content. Effective content marketing strategies help businesses demonstrate their expertise in the industry. According to research from the 

12 Mar 2025 | 6 min read

Today, the role of social media platforms goes far beyond exchanging messages with friends. Social media marketing of SMM has become a dedicated online strategy for businesses. With the rising internet usage and increasing smartphone penetration, marketers cannot risk overlooking how social media works to connect with their target audience. Not only this, but SMM is also a type of digita

12 Mar 2025 | 9 min read

Latest Update 12-March-2025, 11:03 PM IST IBM CEO Dismisses Fears of AI Replacing Programmers IBM’s CEO states that AI will not replace programmers but will enhance their efficiency. He emphasizes that AI automates repetitive coding tasks,

12 Mar 2025 | 10 min read

Understanding the purpose of financial accounting is essential for businesses to maintain compliance, drive profitability, and make informed financial decisions in 2025. In India, the proposed Income-tax Bill, 2025, aims to replace the outdated Income Tax Act of 1961, simplifying tax laws and reducing compliance burdens for businesses.&n

12 Mar 2025 | 12 min read